Women Want More

The Book in Brief:

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
View PDF	Explore major concepts from the book, including: Findings from our global survey Profiles of different types of consumers from around the world Categories that either serve women well or under serve them

Podcast

Michael Silverstein presents key concepts from the book. View Podcast

HBR Article

Authors Michael J. Silverstein and Kate Sayre on The Female Economy in Harvard Business Review.
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Authors Michael J. Silverstein and Kate Sayre discuss key ideas from the book, including the enormous opportunity represented by the rise of the "female economy." This will amount to $5 trillion or more of incremental spending by women over the next several years.
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Take Our Survey

Women Want More is based on a vast global survey of women. Join the over 12,000 women from twenty-two countries who have responded to the survey take survey

Survey Methodology