The Book in Brief:
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
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View PDF | Explore major concepts from the book, including:
Findings from our global survey Profiles of different types of consumers from around the world Categories that either serve women well or under serve them
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Meet the Authors
Authors Michael J. Silverstein and Kate Sayre discuss key ideas from the book, including the enormous opportunity represented by the rise of the "female economy." This will amount to $5 trillion or more of incremental spending by women over the next several years.
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