About the Authors

MICHAEL J. SILVERSTEIN

Senior Partner and Managing Director

Silverstein_Michael_thumb_lgMr. Silverstein joined The Boston Consulting Group in 1980. He is a member of the BCG Executive Committee and leads our Client Service Initiative. Mr. Silverstein ran BCG’s global Consumer practice for eight years. He actively serves clients in retail and consumer packaged goods. He is an expert in understanding and responding to consumer needs and dissatisfactions and helping large consumer companies to grow.

In addition to his client work, Mr. Silverstein is coauthor of Trading Up, a best-selling 2003 title published by Penguin Putnam. His second book, Treasure Hunt, was published in May 2006 and has received critical acclaim. With Kate Sayre, he is coauthor of a third book, Women Want More, which is being published in September 2009.

Prior to joining The Boston Consulting Group, Mr. Silverstein worked at United Press International as a reporter and subsequently in new-product development. He holds an MBA with distinction from the Harvard University Graduate School of Business Administration and a BA in economics and history from Brown University.

KATHARINE SAYRE

Partner and Managing Director

Sayre_Kate_thumb_lgMs. Sayre joined The Boston Consulting Group in 1996. She leads the Consumer practice in New York, and is the global topic expert for marketing. Ms. Sayre actively serves clients in retail, packaged goods, media, and the public sector. She is an expert in marketing effectiveness, branding, and consumer insight.

Ms. Sayre is coauthor with Michael J. Silverstein of Women Want More, which is being published in September 2009.

Prior to joining BCG, Ms. Sayre worked as a brand manager for Reckitt Benckiser. She holds an MBA from INSEAD, an MA in international relations and economics from Johns Hopkins School of Advanced International Studies, and an AB in history and government from Dartmouth College.

Meet the Authors

Authors Michael J. Silverstein and Kate Sayre discuss key ideas from the book, including the enormous opportunity represented by the rise of the "female economy." This will amount to $5 trillion or more of incremental spending by women over the next several years.
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Women Want More is based on a vast global survey of women. Join the over 12,000 women from twenty-two countries who have responded to the survey take survey

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Today Show

View Michael and Kate discussing the book on the Today Show.
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Consumer Practice Area

Learn more about BCG's Consumer practice.
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Related Publications

Women Want More: How to Capture More than Your Share of the Female Economy. VIEW PDF



Women Want More (in Financial Services) VIEW PDF

Learn about Michael's previous two books, Trading Up and Treasure Hunt.

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