Women Want More Table of Contents

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Preface

Introduction: A Revolutionary Opportunity

Part I: The Female Economy

Chapter 1 The World’s Most Demanding Consumers

Chapter 2 The Archetypes and Life Stages

Chapter 3 Brands That Understand

Part II: The Key Categories

Chapter 4 Food: Answering the Daily Question “What’s for Dinner?”

Chapter 5 Fitness: Still Looking for a Holistic Solution

Chapter 6 Beauty: The Next Product Needs to Do It!

Chapter 7 Apparel: Always Hunting, Never Satisfied

Chapter 8: Categories of Greatest Dissatisfaction: Financial Services and Healthcare

Part III: Women Worldwide

Chapter 9 The Low-Growth Economies: Europe and Japan

Chapter 10 The Optimistic Economies: BRIC, Mexico, and the Middle East

Chapter 11 Women Want More for the World

Conclusion: Women Ascendant: A Future of Parity, Power, and Influence

Acknowledgments

Index

Notes

The Book in Brief:

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
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HBR Article

Authors Michael J. Silverstein and Kate Sayre on The Female Economy in Harvard Business Review.
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