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August 3, 2009
LARGEST GLOBAL SURVEY OF WOMEN FINDS THAT NO MATTER WHERE THEY LIVE, WOMEN ARE OVER-WORKED, OVER-EXTENDED, OVER-STRESSED AND UNDER-SERVED BY BUSINESSES
Emerging $5 Trillion Opportunity Exists for Companies that Systematically Understand and Respond to Women’s Needs for Time, Value, Emotional Connections View Full Release

September 8, 2009
New Book, Women Want More, Reveals How Companies Can Capture Their Share of The World’s Largest, Fastest-Growing Market
Authors Michael J. Silverstein and Kate Sayre of The Boston Consulting Group Forecast a $5 Trillion Boost in Earnings from Working Women; They Predict the Female Economy Will Drive the Next Round of Prosperity, Presenting a Once-in-a-Generation Opportunity for Companies That Can Respond with Products That Are Tailored to Women’s Needs and Save Women Time View Full Release

September 2009
What’s Inside…
WOMEN WANT MORE: HOW TO CAPTURE YOUR SHARE OF THE WORLD’S LARGEST, FASTEST GROWING MARKET View Full Release

The Book in Brief:

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
Explore major concepts from the book. View PDF

Meet the Authors

Authors Michael J. Silverstein and Kate Sayre discuss key ideas from the book, including the enormous opportunity represented by the rise of the "female economy." This will amount to $5 trillion or more of incremental spending by women over the next several years.
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