Good numbers don’t just make nice charts. They tell real stories about real people. In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules. Wise marketers will understand that. Highly recommended.”
—John Zogby, President and CEO, Zogby International, and author, The Way We’ll Be: The Zogby Report on the Transformation of the American Dream
A must-read for consumer-oriented companies of every size, shape, and persuasion. Women Want More presents the most compelling consumer-marketing proposition of our time with powerful insights anchored in thoughtful research.”
—Douglas R. Conant, President and CEO, Campbell Soup Company
Truly inspirational. A great book. We’ve only just begun to scratch the surface of this opportunity.”
—Indra K. Nooyi, Chairman and CEO, PepsiCo
Women Want More tells the incredible story of how companies can capture the emerging $5 trillion in real income growth from women, who feel undervalued in the marketplace, underestimated in the workplace, and underappreciated in the social arena.”
—Michael Gould, Chairman and CEO, Bloomingdale’s
Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?”
—Les Wexner, Founder, Chairman, and CEO, Limited Brands